Seventy ladies are to participate in the maiden edition of 4-inch High Heels Race Competition billed for Nov. 18 in Lagos to encourage ladies to be smart and confident on high heels.
The organizer, Dede Kalu, also the Chief Executive Officer, DAK Marketing Online Services, made this known on Tuesday in Lagos.
Dede said that ladies ought to practice how to work on heels to avoid accidents.
“We are concerned about the numerous injuries ladies encounter while wearing heels and crossing highway or walking on streets, offices and at home because they lack confidence to walk smartly on them.
“I witnessed a young lady crossing the expressway but could not run fast enough and a vehicle knocked her down.
“I and some others carried her in my car to a hospital,’’ he said.
According to Dede, the selected ladies are within 17 years to 28 years of age.
He said that medical personnel and ambulances would be available in case of emergencies.
“The police will be on hand to take charge of security,’’ he said.
Mrs Mercy Ukpai-Uma, Senior Client Service Manager of the organization, said that the 70 ladies were selected after an audition.
Ukpai-Uma said that top celebrities were involved in the screening and selection of the participants.
“The first person will go home with N100,000, the second, N70,000, and the third person, N50,000.
“The fourth to 20 will go home with consolation prices such as soaps, wears, and cosmetics.
The event would hold at the CMD Field, Magodo Shangisha, Ikeja, from 10a.m. NAN